If you have spent time online looking for a particular product or service, you know the digital marketplace is saturated. Even a relatively obscure search query may yield hundreds of thousands of hits. If you run a business, you know having an online presence is...
Before computers became ubiquitous in homes across the globe, marketing your business involved a combination of television commercials and print advertising in newspapers and magazines. Particularly brilliant campaigns or exceptional products might generate a strong...
Many small companies are so busy with the daily demands of business that they neglect to manage, or even look at, their online reviews. As the marketing team at Blue Zone Marketing can tell you, it’s a mistake that could be costly. With a world of options at...
With 3.5 billion social media users worldwide, businesses can’t afford to ignore their online presence. Navigating social media marketing can be a perplexing experience for those new to it. Adopting a business approach requires extra attention and care, even if...
Business owners know that creating and maintaining a successful online presence is essential in the information age. But while many smaller businesses focus on advertising or hope one of their social media posts gains traction, believe it or not, when you are not a...
