For businesses that rely on local customers, including restaurants, theaters, small retail shops, and service providers, building awareness within your community can be the difference between having a steady, profitable stream of customers and sitting in an empty shop...
Online reviews are one of the most influential factors in a customer’s buying decisions. A glowing, excited review can encourage new business, while negative feedback—especially if it goes unanswered—has the potential to drive potential customers away. But what...