With 3.5 billion social media users worldwide, businesses can’t afford to ignore their online presence. Navigating social media marketing can be a perplexing experience for those new to it. Adopting a business approach requires extra attention and care, even if you are familiar with using social media platforms for personal purposes. Successfully navigating social media for your business and building a cohesive strategy is challenging. However, with the right tools and some focused effort, your business can significantly enhance its social reputation in record time.
Blue Zone Marketing specializes in online marketing, and we’re experts at developing comprehensive online campaigns that involve everything from logo design and website development to media production and social media. However, not every small company or entrepreneur can hire a full-fledged marketing agency. That’s why Blue Zone has developed the Blue Zone Dashboard. We use the Dashboard for all of our clients, and it helps us manage our clients’ social media strategies for Facebook, Google, Twitter, LinkedIn, TikTok and Instagram, as well as keeping us on top of online reviews and website traffic.
Know the Strategy
After years of social media evolution, experts have determined the do’s and don’ts. Today’s online marketplace is visually oriented, with videos and images being the most successful for catching the interest of prospective clients. But once you’ve grabbed their attention, you’ll need to achieve three objectives:
- Direct them to your website or store
- Encourage them to like and follow your page
- Motivate them to share your content
Know the Content Formula
One key to successful social media posting for a business is following a general formula. 80% of your content should be intriguing and informative for a broad audience. A post wishing followers a “Happy 4th of July” or sharing a funny meme related to the day’s weather can capture viewers’ attention and get them to like and share your post. Entertaining posts drive traffic to your page and attract people who may not have heard of your business before, resulting in new followers. Making your name familiar to a large audience is half the marketing battle.
The remaining 20% of your social media content should focus on your business or industry. This includes visually appealing pictures and videos showcasing your products or services. Keep the tone consistent with your lighter posts to avoid presenting a dull or uninteresting social media presence.
Where to Post
Knowing where to post is also essential. Different platforms play to different strengths. Twitter and Facebook thrive on images, videos, and links, while LinkedIn craves content like articles and current events in your industry. On the other hand, Instagram is more about brand recognition, as it doesn’t allow links in your posts. Google My Business is another important platform for businesses, especially for those hoping to be found online by potential customers searching for specific products or services.
When to Post
Timing your posts is another crucial aspect of social media marketing. Posting during weekdays between 8 am and 2 pm leads to the highest engagement, while Sundays are the least busy. Additionally, featuring topical posts on national holidays and for notable events can help you build a community with your followers.
Consistently Increase Followers
Increasing your followers is one of the primary goals of social media marketing, and there are proven ways to do it: consistently producing valuable content, engaging with your followers, using relevant hashtags, running competitions or giveaways, and other strategies. However, doing this by spending all day switching between platforms to update posts and painstakingly measuring audience response is time-consuming and can lead to a scattershot approach. How can you make this process more efficient, ensure that you have consistent messaging, and maintain a regular schedule for posting new content? That is why Blue Zone developed the Blue Zone Dashboard. We use it for all our clients, and it’s now available to any business looking for ways to step up its social media game.
The Blue Zone Dashboard is a software tool that enables you to control your social media marketing strategy from one login. Once in the Dashboard, you can schedule posts for multiple platforms, monitor and respond to online reviews, manage your business profile on various business listing sites, and measure the metrics of all your social media campaigns on all your platforms.
The Dashboard helps you maintain and refine your social media momentum, allowing you to respond quickly to new trends and maximize your impact. To learn more or find out how to subscribe, contact Blue Zone Dashboard. With the Dashboard, it’s never been easier to maintain your brand’s presence on every social media platform. Get started today!
