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The Role of Mass Communication in Event Marketing

Whether hosting a product launch, grand opening, seasonal sale, or community gathering, promoting your event effectively is pivotal to ensuring a great turnout. Consequently, relying on just one communication channel isn’t enough. You need a multi-platform approach...

Industry Spotlight: The Importance of Listings for Restaurants

For restaurants, having an enticing menu and great customer service is only part of the recipe for success. In a competitive market, you need more than great food and stellar service to bring customers through your doors; you need to be found online. Whether they...

10 Strategies for Reusing Evergreen Content Across Platforms

Creating content that genuinely resonates with your audience is not an easy feat, and producing high-quality material takes time and effort. Some of your content will get traction, while other content may barely make a ripple, and it’s not always apparent which way it...

10 Tips for Encouraging Customers to Leave Online Reviews

Online reviews can lay the foundation for success for any enterprise today. Most potential customers in the modern marketplace check the online reviews before trying out a business they have never been to. Even a single positive review can enhance your credibility,...

How to Respond on Social Media Faster and More Efficiently

Social media has become a necessary aspect of business marketing. Whether running a small business, managing a personal brand, or leading an entire marketing team, you must maintain an active and engaged social media presence.  However, if you want to be successful,...

How Social Media Analytics Help Refine Your Strategy

Social media is called “social” media because it was conceptualized primarily as a platform for connecting with family and friends or discussing and networking with others around shared interests. Most platforms still serve that purpose; however, social media has also...