Today, most businesses know they must have a social media presence on the leading social sites—TikTok, Facebook, X, Pinterest, LinkedIn, and Instagram. And while they may be diligent about regularly posting new content, too often, they make the mistake of treating all...
When it comes to reaching your customers directly, SMS (text messaging) and email are two of the most effective tools in your digital marketing toolbox. Both have unique strengths particular to their medium, so knowing when to (and when not to) use each can...
Running effective marketing campaigns takes more than good ideas. Your marketing team must have clearly defined roles, strong communication and coordination, consistent follow-through, and accountability. When multiple people manage marketing emails, social media...
Consumers are bombarded with constant content and choices. Ads appear on phone apps, radio, television, tablets, email, text, billboards, and everywhere else. In a world where our days are saturated with information about the vast array of products and services...
With the internet in their pockets and at their fingertips, customers can find—and judge—your business before they ever walk through the door. Whether they’re hungry and searching for a restaurant nearby, checking store hours, or reading reviews, the information...
